In recent months, we have been working with our agency Kernpunkt on a new website for our KW suspensions site (https://www.kwsuspensions.com/de-en) , which is optimized for smartphones. In the first step, we are rolling out the site in German and English

The website is not only optimized for smartphones, but the entire user experience has been revamped. Improved navigation and a clear structure, as well as a suspension comparison, make it much easier for users to find the exact KW coilover they want.

Large-format visual imagery, combined with animations, references, videos, and a sleek, clear design with an intuitive menu hierarchy, guides users through the site.

The diverse functions and technologies of KW coilover suspensions are explained briefly and precisely in an understandable way. The focus is on the car enthusiast looking for a suspension kit that meets their requirements.

The new website not only has a more modern look, but everything loads much faster in the background due to users’ mobile surfing behavior. In the future, all specialized trade partners and KW sales representatives can also use the new KW suspensions brand presence to support their customer consultations.

Throughout the year, further language versions and brand homepages will follow. A global KW automotive online shop (https://store.kwautomotive.de/de-en/) will, in the future, show the products available for the respective market on all brand websites.”