The Essen Motor Show continues to be a cornerstone event for our industry. From November 30th to December 8th, 2024 (Preview Day: November 29th, 2024), the KW Group will showcase its latest suspension, wheel, and sim racing innovations in Hall 3.
Overall, ap Sportfahrwerke, Ascher Racing, BBS, KW suspensions, Reiger Suspension, ST suspensions, and Track Time will occupy more than five exhibition stands in Hall 3. Our KW stand (3B46) will again be the largest.
Highlights in Essen are the Sales Campaigns Santa Klaus Weeks and ap Blue Weeks
We are simultaneously leveraging our trade show presence in Essen to launch various sales campaigns for ap Sportfahrwerke and KW suspensions. As in previous years, participating dealers and installation partners will benefit from the resulting strong customer influx and increased workshop utilization.
At the KW suspensions stand (3B46), we will present new suspension applications from the product category Track Performance. In addition to our well-known motorsport and aftermarket products, we will be focusing on technology partnerships and selected special OEM projects for automotive manufacturers, such as our collaboration with Lamborghini Squadra Corse. One highlight will be a Porsche 911 with a Manthey kit.
A highlight of the BBS booth will be an Audi S5 Avant (B10) featuring a combination of 20-inch BBS CH-R II and 21-inch BBS CI-R Unlimited wheels, paired with a KW coilover suspension.
As part of its 45th anniversary, ST suspensions, a KW automotive company, is excited to announce a new direction for its product line starting in 2025. This includes a refined positioning of select ST coilover suspension systems.
The XTA and XTA plus 3 coilover suspensions have been engineered to excel on the racetrack and are now ideal for near-production track day vehicles. Demonstrating this capability, a BMW M3 (E92) fitted with the XTA plus 3 will be featured. This car is no stranger to the track, serving as Steve “Baggsy” Biagioni’s drift taxi at Goodwood Motor Circuit.
We’ve significantly expanded our product line, which includes popular ST components such as coilover springs, sport dampers, sport springs, full sport suspensions, suspension kits, and lift kits with new applications.
Reiger Suspension shows new road-legal Offroad Shocks with parts approval
Expanding its product range, Reiger Suspension, part of the KW group since 2021, will be at the Essen Motor Show (Booth 3C37). No longer limited to motorsport, Reiger’s off-road expertise, honed in the Dakar Rally, will now be accessible to off-road enthusiasts worldwide.
ap Sportfahrwerke (Booth 3B37) is remaining focused on the tuning community. As part of the Essen Motor Show, ap Sportfahrwerke and participating retailers are offering special Blue Deals on all their coilover suspensions.
Ascher Racing and TrackTime (Booth 3A47) are showcasing their latest innovations, including new McLaren-series steering wheels and the advanced TrackTime 2motion and 3motion simulators. Notably, Formula 1 world champion Max Verstappen is a dedicated user of Ascher Racing products.
In collaboration with the ADAC, the KW group will host the final race of the RaceRoom Community Cup at the trade show, where the DTM eSports champion will be crowned.
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